CAMPAIGN OVERVIEW: The “Pulse for the Planet” campaign launches Monster Energy’s new passionfruit flavor, Passion Surge, while positioning the brand as a leader in sustainability. Through exclusive product availability at Target, experiential activations, and strategic press materials, the campaign aims to improve brand awareness, loyalty, and engagement.
About Kyndall Dunn
Kyndall Dunn is a PR & Advertising master’s student at the University of Southern California with experience working for SiriusXM, Reddit, Fahlgren Mortine and MikeWorldWide. She received her bachelor’s degree in Media Management from Howard University. Her passion lies in creating meaningful and disruptive advertising campaigns for entertainment and consumer brands. She is committed to bringing an analytical and forward-thinking mindset to the field. Originally from Atlanta, Kyndall embodies a blend of diverse perspectives that enrich her storytelling.
Outside of her career aspirations, she enjoys reading, crocheting, hiking, eating good food, and spending time with her cat, Arisu. She is currently reading City on Fire by Garth Risk Hallberg.